In February 2007, Imabari Towel brand was launched from Imabari city, the biggest source of towels in Japan. Imabari Towel makers will continuously adhere to the following concepts to enhance the brand’s value.

We consider our mission is to expand a “heart to heart relationship” with the world through Imabari Towel and establish an emotional link to our products.
We hope to contribute to society by giving comfort to people with Imabari Towel products. For that purpose, we will make our best efforts through our hearts, abilities and evolving technologies to produce the best towels possible.

• We are well aware, responsible and proud that Imabari Towel can express our dreams and please our customers.
• We promise to make efforts to create goods from the customer’s point of view.
• We promise to offer fashionable and original items.
• We promise to build a system and technologies to maintain quality control.
• We promise to lead the towel business in the world to improve the quality of towels internationally.
• We promise to keep sending messages of “thoughtfulness,” “hospitality,” and “environmentalism” to comfort customers throughout the world.
• We promise to inform the world of the attraction of Imabari and Japan along with the wonderfulness of towels.

We expect our customers to have the insight to discover and appreciate the essence of our products, as well as their high-quality, high–grade, added value. We propose a rich adult life-style to people of the world through Imabari Towel.

Based on the shared concepts mentioned above, if each Imabari Towel maker develops its own characteristic products, the power of Imabari Towel brand can be strengthened. We believe that we can build up the reliability of Imabari Towel products through each maker’s efforts.