Towels have been manufactured in Imabari for over 110 years. It is located in the north of Ehime prefecture on Shikoku and is the biggest producer of towels in Japan, making towels for daily use and piled towel fabrics for fashion & interior goods, produced with a mixture of traditional and cutting edge technologies. Always at hand, Imabari Towel presents you with a comfortable and joyful life-style.

Imabari city has an abundance of water from the Takanawa and Ishizuchi Mountains. It is soft with few heavy metals and suitable for bleaching and dyeing fabrics. Owing to the clear water and over a 100 years’ experience of dyeing fabrics, Imabari Towel products are tender to the touch with clear, wholesome colors.

In Imabari, there is a custom to entertain pilgrims who visit the 88 temples on Shikoku. This tradition of generosity as a virtue has been passed on to the people of Imabari, and is reflected in the versatility and durability of the products they weave.

Imabari Towel products are not made just for appearance. According to its end purpose cotton is first selected then bleached and dyed to emphasize the superior features of the material. Also, during the process, the environment is always carefully considered and protected. Imabari Towel is trustworthy and friendly to the earth and people.

According to the quality standards of Imabari Towel, the sedimentation rate must be within 5 seconds. Without washing first, Imabari Towel products absorb water almost immediately. You can enjoy the soft touch of the towel when drying your body with one after taking a bath. The soft touch and volume last without using fabric softeners.

Bravery and spirit were passed on to the people of Imabari from the Murakami Local Navy and is manifested in the strict standards of measuring the qualities of towel fabric. This is because we always want to enhance and improve the quality of Imabari Towel for the honor of the brand name. We have accumulated a great deal of know-how through our 110-year-history of selecting materials, weaving, and dyeing, which has made it possible to produce special towels that can never be reproduced without our cooperation. The trademark and logotype are only used for the products which satisfy the stringent standards set by Shikoku Towel Industrial Association.