Imabari Towel products are the fruit of over 110 years’ experience manufacturing with constantly improving technologies. Striving to achieve the highest quality possible has always been our mission and source of pride. Now, Imabari Towel is stepping forward to the world stage as one of JAPAN Brand’s exclusive products.
The trademark and logotype of Imabari Towel were designed to illustrate how its products show the face of Japan to the world. It symbolizes Imabari Towel’s relentless pursuit of quality, technology, originality and reliability, as well as the dreams and challenges that propel us towards innovation.
The trademark and logotype of Imabari Towel is given to towel products whose qualities satisfy the standards set by the Shikoku Towel Industrial Association that represents towel makers in Imabari city, the biggest source of towel products in Japan.
The motif of the brand mark represents the beautiful natural surroundings of Imabari city: “Sun”, “Sea”, “Sky”, and “Water”.
The color white symbolizes clouds floating in the sky and the soft feel and cleanliness of towels.
Blue symbolizes the glittering waves in the sea and abundant water.
Red stands for the rising sun and the vigor of our manufacturers.
By use of these colors, Imabari Towel, a JAPAN brand, states our message to the world.
Red is the color that can be associated with energy, passion, advancement, power, motion, impact, andJapan. It shows how Imabari Towel represents Japan as one of the JAPAN Brands.
Blue is the color of safety, ease, trust, history, tradition, freshness, tranquility, and symbolizes the high quality of Imabari Towel based on its history and traditions.
White is the color of pureness, cleanliness, innocence, healing, sincerity, softness, affection, expressing the infinite possibilities of Imabari Towel.
Kashiwa Sato
Art director・creative director / born in Tokyo in 1965
Founded “SAMURAI” after working for Hakuho-do.His list of achievements and his unique creativity are highly regarded: He has done art work for SMAP, KIRIN GOKU-NAMA, Tokyo Roppongi TSUTAYA, FIRST RETAILING, RAKUTEN group, Meiji-Gakuin University, USSAGE, NHK-Kyoiku “Eigo de Asobo”, NTT DoCoMo “FOMA N702iD/N703iD”, “Kid’s keitai”, UNIQLO NY Global Flagship Store, and the Kunitachi-Shin-Museum.A book, Sato Kashiwa no Cho-Seiri-Jutsu published by Nihon-Keizai-Shinbun was a bestseller in 2007.
He is creative director and is participating in Imabari Towel Project as a branding project. He also designed the trademark and logotype and original towel items.
